We know you want to use our beautiful brand, but let's make sure you're doing it right. All the information you need is below to make sure everything you create is in keeping with Truckers FM.
To be used only on white background when dark mode isn’t available (email signatures, partner websites etc)
Logomark
Used only on gradient background for social media profile pictures. Do not just use the arrow.
Mono
Used over photography with a dark overlay, as a watermark, or when colour is unavailable (i.e merchandise)
Minimum clear space = 2 x arrow
Minimum clear space = 1x arrow
OUR COLOURS
Our palette has been curated to align with our new digital presence. We are in eternal dark mode, allowing our super vibrant colours to shine through. When using our palette, please do not introduce any colours that aren’t listed below.
Beat
#081E29
Melody
#F316B0
Convoy
#D9D9D9
Road Trippin'
#A37ECE
Freight
#40515A
Gradient
Melody > Beat diagonal
Track Ten
#263943
OUR TYPEFACES
MAIN
Parkinsans
Our main typeface used for headings, subheadings, navigation and call-to-action buttons. Shows ours personality through bold statements. Only use Regular weight.Free to use on commercial & web.
Our supporting typeface used for all body copy on digital, print and supportive collateral in all experiences regarding TruckersFM. Only use Regular weight.Free to use on commercial & web.
There are many things that make up the brand of TruckersFM, including shapes, corners and lines. If you get stuck or question if something looks on brand, compare it to our website - this is the best example of all brand assets together.
Our gradient waves represent the soundwaves of the tunes we play. These are created different each time they are used.
We like to put content in rounded boxes. Whether we’re pull quoting or just trying to add some visual interest, its a big part of our brand.
Our blinking lights can be used in Melody, Road Trippin & Convoy. On our website, it undulates to indicate being on air.
SUBTITLE
Subtitles must be in all caps
All lines must be 1pt width.
BRAND MISUSE
The TruckersFM brand needs to remain intact when using our logo or brand on anything representing the station. Below are examples of what not to do. If you are unsure if you're doing something wrong, talk to our branding team.
Do not use our brand in your own logo.
We want all presenters and shows to have their own identity. Do not use our logo, mark, colours or fonts.
Do not change our logo in any way.
Treat the logo as if it is completely locked. No drop shadows, no adding in additional words, just as it is.
Do not use the wrong logo & background.
The logo types have specific uses and background. These can be found in the 'Our Logo' section above.
Do not use our full logo in a profile picture.
This is where our logomark comes in handy. Its much more readable in a smaller format!
Do not add colours to our palette.
As stated in the Our Colours section, our palette has been curated specifically. Don't go all Bob Ross on us.
Do not distort the proportions in anyway.
We hope this one goes without saying - but please keep the proportions as they came. Please.
Do not use fonts that aren't in the brand.
Ours have been chosen to be useable for free across lots of programs. Download them in the section above.
Do not type in Title Case.
Leave the shift key alone, it's done nothing wrong! Keep the way we type consistent across all platforms.
Do not use our brand in light mode.
It's nothing personal, we just like to keep things dark. It keeps us consistent from website to collateral.
Still unsure?
Our branding & socials team can help answer any questions if you're unsure on any of the above.
'%3e%3cpath%20d='M34.9649%2055.4823V39.4263H16.4694V16.657H0V90.3124H0.0410708V93.8023C0.0410708%20108.247%2011.8215%20120%2026.299%20120H34.7733V103.575H26.299C21.0214%20103.575%2016.7158%2099.3888%2016.5173%2094.1642H16.531C16.5173%2094.0618%2016.5105%2093.9525%2016.5036%2093.8501C16.5036%2093.8364%2016.5036%2093.8159%2016.5036%2093.8023V87.7855H16.4762V55.4891H34.9718L34.9649%2055.4823Z'%20fill='white'/%3e%3cpath%20d='M55.9995%2031.5383H42.3434V13.6247H24.3887V0H55.9995V31.5383Z'%20fill='%23F316B0'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_199_838'%3e%3crect%20width='56'%20height='120'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath%20d='M72.9649%2093.4826V77.4266H54.4694V54.6572H38V128.313H38.0411V131.803C38.0411%20146.247%2049.8215%20158%2064.299%20158H72.7733V141.575H64.299C59.0214%20141.575%2054.7158%20137.389%2054.5173%20132.164H54.531C54.5173%20132.062%2054.5105%20131.953%2054.5036%20131.85C54.5036%20131.837%2054.5036%20131.816%2054.5036%20131.803V125.786H54.4762V93.4894H72.9718L72.9649%2093.4826Z'%20fill='white'/%3e%3cpath%20d='M93.9995%2069.5383H80.3434V51.6247H62.3887V38H93.9995V69.5383Z'%20fill='%23F316B0'/%3e%3c/g%3e%3cpath%20d='M128.611%2034.5383H114.955V16.6247H97V3H128.611V34.5383Z'%20fill='%23451C4C'/%3e%3cpath%20d='M128.611%20192.538H114.955V174.625H97V161H128.611V192.538Z'%20fill='%23451C4C'/%3e%3crect%20x='95.5'%20y='1.5'%20width='35'%20height='35'%20stroke='%23263943'%20stroke-width='3'/%3e%3crect%20x='95.5'%20y='159.5'%20width='35'%20height='35'%20stroke='%23263943'%20stroke-width='3'/%3e%3cpath%20d='M34.6108%2034.5383H20.9548V16.6247H3V3H34.6108V34.5383Z'%20fill='%23451C4C'/%3e%3cpath%20d='M34.6108%20192.538H20.9548V174.625H3V161H34.6108V192.538Z'%20fill='%23451C4C'/%3e%3crect%20x='1.5'%20y='1.5'%20width='35'%20height='35'%20stroke='%23263943'%20stroke-width='3'/%3e%3crect%20x='1.5'%20y='159.5'%20width='35'%20height='35'%20stroke='%23263943'%20stroke-width='3'/%3e%3cdefs%3e%3cclipPath%20id='clip0_0_1'%3e%3crect%20width='56'%20height='120'%20fill='white'%20transform='translate(38%2038)'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%20stroke-width='21'/%3e%3cpath%20d='M11.1361%2060.1857C10.6053%2026.0812%2042.0936%207.39679%2087.564%2011.996C133.034%2016.5952%20133.825%2067.3729%20201.906%2066.3133C269.988%2065.2536%20262.59%2027.4657%20314.703%2021.3482C366.817%2015.2307%20415.087%2053.8987%20415.087%2053.8987'%20stroke='url(%23paint1_linear_0_1)'%20stroke-width='21'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_0_1'%20x1='414'%20y1='40.5'%20x2='10'%20y2='40.5'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%23081E29'/%3e%3cstop%20offset='0.504808'%20stop-color='%23F316B0'/%3e%3cstop%20offset='1'%20stop-color='%23081E29'/%3e%3c/linearGradient%3e%3clinearGradient%20id='paint1_linear_0_1'%20x1='10.8341'%20y1='40.7837'%20x2='414.785'%20y2='34.4966'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%23081E29'/%3e%3cstop%20offset='0.504808'%20stop-color='%23A37ECE'/%3e%3cstop%20offset='1'%20stop-color='%23081E29'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
'/%3e%3ccircle%20cx='18.0004'%20cy='18.3158'%20r='9.78947'%20fill='%23F316B0'/%3e%3cdefs%3e%3cradialGradient%20id='paint0_radial_199_1003'%20cx='0'%20cy='0'%20r='1'%20gradientUnits='userSpaceOnUse'%20gradientTransform='translate(18%2018)%20rotate(90)%20scale(18)'%3e%3cstop%20stop-color='%23F316B0'/%3e%3cstop%20offset='1'%20stop-color='%23F316B0'%20stop-opacity='0'/%3e%3c/radialGradient%3e%3c/defs%3e%3c/svg%3e)
'/%3e%3ccircle%20cx='18.0004'%20cy='18.3158'%20r='9.78947'%20fill='%23A37ECE'/%3e%3cdefs%3e%3cradialGradient%20id='paint0_radial_199_1006'%20cx='0'%20cy='0'%20r='1'%20gradientUnits='userSpaceOnUse'%20gradientTransform='translate(18%2018)%20rotate(90)%20scale(18)'%3e%3cstop%20stop-color='%23A37ECE'/%3e%3cstop%20offset='1'%20stop-color='%23A37ECE'%20stop-opacity='0'/%3e%3c/radialGradient%3e%3c/defs%3e%3c/svg%3e)
'/%3e%3ccircle%20cx='18.0004'%20cy='18.3158'%20r='9.78947'%20fill='%23D9D9D9'/%3e%3cdefs%3e%3cradialGradient%20id='paint0_radial_199_1009'%20cx='0'%20cy='0'%20r='1'%20gradientUnits='userSpaceOnUse'%20gradientTransform='translate(18%2018)%20rotate(90)%20scale(18)'%3e%3cstop%20stop-color='white'/%3e%3cstop%20offset='1'%20stop-color='white'%20stop-opacity='0'/%3e%3c/radialGradient%3e%3c/defs%3e%3c/svg%3e)
